SEO

Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data. Use when the user mentions programmatic SEO, pages at scale, template pages, directory pages, location pages, comparison pages, integration pages, or keyword-pattern page generation. This skill focuses on feasibility, strategy, and page system design—not execution unless explicitly requested.

Keyword research, competitive analysis, and full blog post generation. Takes your topic, finds the keywords, analyzes competitors, and writes SEO-optimized content. Use when: creating content for organic search, building topical authority, or optimizing existing content. NOT for: black-hat SEO, keyword stuffing, or link schemes.

Full conversion audit for any homepage or landing page. Use when someone asks to "review my homepage," "audit my landing page," "why isn't my page converting," "check my website," or wants feedback on their marketing page. Requires URL or screenshot before proceeding.

Fixes AI content discovery issues — creates and optimizes robots.txt, AI crawler directives, XML sitemaps, llms.txt, meta robots tags, and content freshness signals so AI systems can find, crawl, and understand website content. Use when asked to "fix robots.txt", "add llms.txt", "create a sitemap", "allow AI crawlers", "fix AI discoverability", "improve AI content discovery score", "make site crawlable by AI", "add dateModified", "fix content freshness", or any robots.txt, sitemap, or llms.txt task.

Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling benchmarks. Covers strategy, flows, deliverability, copywriting, segmentation, compliance, cold email, and 19 industry playbooks.

App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.

Creates high-quality, SEO-optimized content that ranks in search engines. Applies on-page SEO best practices, keyword optimization, and content structure for maximum visibility and engagement.

Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", or "real search data".

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see review-seo-audit.

Reviews content against HMS IT governance standards including style guide, word list, and platform-specific guidelines. Checks voice and tone, word usage, formatting, structure, and compliance with content type requirements. Use when reviewing emails, knowledge base articles, website pages, or documents for style consistency, or when users mention "content review", "style guide check", "governance compliance", "editorial standards", "content quality", or "editorial review".

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Write persuasive marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages. Includes headline formulas, CTA frameworks, page structure templates, conversion copy principles, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, rewriting marketing pages, or when user mentions copywriting, marketing copy, headline help, CTA copy, page copy, conversion copy, landing page copy, homepage copy, or persuasive writing.

Map complete topic clusters for any subject area — hub pages, spoke articles, supporting content, internal linking architecture. Identifies content gaps, priority order, and builds a structured content calendar. Produces topic maps that build genuine topical authority, not random blog posts.

Strategic social media management for B2B SaaS and technology companies. Covers platform selection, content pillar design, editorial calendars, community engagement frameworks, crisis response protocols, growth tactics, and performance measurement. Use when building social media strategy, planning content calendars, managing community engagement, conducting social audits, or scaling social operations.

End-to-end SEO article pipeline for any blog. Research keywords → analyze competition → write article → generate images → fact-check → humanize → assemble → translate. Use when asked to write a blog article, create SEO content, or generate articles. Input is a target keyword or list of keywords.

基于项目内容分析主题和关键词，生成客座博客搜索策略。提供 Google 高级搜索语法、客座博客资源列表（从 resources/guest-blog-sources.md 读取）和投稿邮件模板（从 templates/guest-blog-pitch.md 读取）。自动评估客座博客质量（DA、相关性、流量），提供个性化的投稿建议和优先级排序。

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based segmentation". Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing. Trigger with 'scorecard', 'marketing'.

Implement complete SEO for any Next.js App Router project. Covers metadata, structured data, sitemap, robots, OG images, i18n hreflang, LLM content, and Core Web Vitals hints. Adapts to any site type via 3 questions.

当需要编写房源描述、房产广告文案、片区介绍、虚拟看房文案时使用。触发场景：写房源Listing、描述房屋亮点、撰写片区描述。当用户提到"房源描述"、"listing"、"房产文案"、"property description"、"房屋介绍"时应触发此技能。

当需要编写数字广告文案(Google Ads/Meta/LinkedIn)、广告标题A/B变体、着陆页文案、CTA按钮文案时使用。触发场景：写Google广告标题、Facebook广告正文、LinkedIn推广帖、A/B测试变体。当用户提到"广告文案"、"ad copy"、"Google Ads"、"Facebook广告"、"广告标题"、"CTA"、"着陆页文案"时应触发此技能。

当需要处理珠宝文案领域相关专业内容时使用。触发场景：珠宝首饰文案。当用户提到"珠宝文案"、"珠宝首饰文案"、"jewelry"、"copywriter"时应触发此技能。

当需要处理奢侈品文案领域相关专业内容时使用。触发场景：奢侈品文案。当用户提到"奢侈品文案"、"奢侈品文案"、"luxury"、"copywriter"时应触发此技能。

当需要撰写菜品描述、菜单设计文案、餐厅介绍时使用。触发场景：菜单文案、菜品描述、餐厅营销。当用户提到"菜单"、"菜品描述"、"menu"、"dish description"、"餐厅文案"时应触发此技能。

当需要撰写品牌声音相关专业文案、行业指南、科普文章时使用。触发场景：品牌声音/品牌人格。当用户提到"品牌声音"、"品牌声音"、"品牌人格"、"brand"、"voice"时应触发此技能。

Automate TikTok slideshow marketing for any app or product. Researches competitors, generates AI images, adds text overlays, posts via Postiz, tracks analytics, and iterates on what works. Use when setting up TikTok marketing automation, creating slideshow posts, analyzing post performance, optimizing app marketing funnels, or when a user mentions TikTok growth, slideshow ads, or social media marketing for their app. Covers competitor research (browser-based), image generation, text overlays, TikTok posting (Postiz API), cross-posting to Instagram/YouTube/Threads, analytics tracking, hook testing, CTA optimization, conversion tracking with RevenueCat, and a full feedback loop that adjusts hooks and CTAs based on views vs conversions.

Comprehensive social media strategy including platform selection matrix, platform-specific content strategies, content pillars, 90-day content calendar, engagement tactics, influencer partnerships, and metrics dashboard using Platform Selection Matrix, Content Pillars, and Engagement Ladder frameworks.

Périmètre SEO patterns for Next.js apps. Use when implementing metadata, Open Graph, structured data, sitemap generation, or reviewing SEO-related code. Covers the generateMetadata API, canonical URLs, og:image, JSON-LD, and robots.txt.

当需要编写电商平台商品Listing(Amazon/Shopify/eBay)、商品标题优化、Bullet Points、商品描述、后端关键词时使用。触发场景：写Amazon Listing、Shopify产品描述、eBay商品文案、多语言Listing翻译、商品SEO优化。当用户提到"Listing"、"商品描述"、"产品文案"、"Amazon"、"Shopify"、"bullet points"、"后端关键词"时应触发此技能。

当需要撰写旅行目的地描述、酒店介绍、线路文案时使用。触发场景：目的地营销文案、酒店/民宿描述、旅行线路包装、旅行攻略。当用户提到"旅行文案"、"酒店介绍"、"目的地描述"、"线路文案"、"travel copy"、"destination description"时应触发此技能。

Apex - Senior Product Marketing Manager & CSO specializing in B2B/B2C IT Products & SaaS. Use for Go-To-Market strategies, product positioning, growth funnels, IT product copywriting, SEO content strategy, or marketing analytics. Also responds to 'Apex' or /apex command.

Use when running limited-time offers, launching products, or motivating audiences to take action

当需要制定内容营销策略、选题规划、内容日历、平台内容矩阵设计时使用。触发场景：制定内容策略、规划选题日历、分析平台算法、设计内容漏斗。当用户提到"内容策略"、"选题"、"内容日历"、"content strategy"、"内容规划"、"内容矩阵"时应触发此技能。

Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization.

Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks.

Track content freshness by analyzing version references, technology currency, link validity, and time-sensitive content

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.

Analyzes backlink profiles to understand link authority, identify toxic links, discover link building opportunities, and monitor competitor link acquisition. Essential for off-page SEO strategy.

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Answer Engine Optimization (AEO) strategy for driving traffic from AI assistants like ChatGPT, Perplexity, and Claude. Analyzes referral patterns, identifies optimization opportunities, and implements content architecture that AI systems recommend. Use when auditing AI referral traffic or designing AI-recommendable content.

Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.

Plan and execute Substack growth strategy for subscriber acquisition and retention. Use when developing Notes strategy, setting up recommendations, planning cross-platform promotion, optimizing for discovery, converting free to paid, reducing churn, or building long-term newsletter growth. Includes the 20-minute daily routine, leaderboard optimization, and the recommendation network strategy.

Automate landing page updates and marketing asset capture following established patterns

Guide for analyzing and enhancing viral potential using Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when discussing word-of-mouth marketing, viral campaigns, content strategy, product launches, or behavior change initiatives. Use for queries about making products/ideas/behaviors more shareable, increasing organic growth, or analyzing why something went viral.

Diagnose and audit SEO issues affecting crawlability, indexation, rankings, and organic performance. Use when the user asks for an SEO audit, technical SEO review, ranking diagnosis, on-page SEO review, meta tag audit, or SEO health check. This skill identifies issues and prioritizes actions but does not execute changes. For large-scale page creation, use programmatic-seo. For structured data, use schema-markup.

Craft irresistible offers using direct response marketing principles. Includes 7-part offer formula, psychological triggers, value stacking, and risk reversal strategies.

Lektoriert deutschen SEO-Content für natürlichen Sprachfluss und hohen Readability-Score. Korrigiert Keyword-Stuffing, Grammatikfehler und unnatürliche Konstruktionen. Verwenden bei "lektorieren", "deutsch prüfen", "readability verbessern".

Provides expert SEO analysis, technical SEO audit, and search optimization assessment. Use this skill when the user needs SEO review, meta tag audit, structured data evaluation, or search visibility assessment. Triggers include requests for SEO audit, search optimization review, or when asked to evaluate a site's search engine readiness. Produces detailed consultant-style reports with findings and prioritized recommendations — does NOT write implementation code.

HTML metadata and head content. Use when writing or reviewing page head sections including SEO, social sharing, performance hints, and bot control.